Running ads without a system behind them is where most businesses get stuck.
This package is designed for business owners who are ready to run paid ads intentionally — with the right tracking, follow-up, and strategy in place. Instead of guessing, boosting posts, or hoping for results, this package focuses on building a clear path from ad → lead → conversion.
Everything is structured to support growth, clarity, and smart scaling.
ads, funnels, and follow-up — built to work together
who this package is for
This package is a strong fit if you:
Want to run ads that actually lead somewhere
Need funnels and email follow-up to support paid traffic
Are ready to track performance beyond clicks and impressions
Want guidance on what’s working and what to adjust
Prefer a focused, data-driven approach to paid growth
what this package really means
This isn’t just ad management — it’s a conversion ecosystem.
Ads, funnels, and email nurturing are built to work together, so leads don’t fall through the cracks. Every piece is tracked, reviewed, and adjusted based on real performance — not assumptions.
Advertising Management
Management of up to 3 core advertising campaigns
Up to 2 ad groups per campaign, with 2 ad sets per ad group for audience and performance testing
Full ad setup, launch, and advanced tracking configuration
Ongoing monitoring of leads, bookings, and conversions
Weekly performance checks to ensure efficiency
Clear, actionable optimization recommendations
Ad creative development included (copy and visuals)
One filming session per month for local clients
Or editing of client-provided video content for clients outside the Richmond, VA area
Email Marketing & Lead Nurturing
Email marketing and lead nurturing system setup
Up to 8 automated email sequences
Up to 4 emails per sequence
Designed to nurture leads, re-engage prospects, and drive booked appointments
what is included:
Landing Pages & Funnel Build
Up to 3 funnel or landing pages built and optimized
Strategically paired with email sequences
Clear, conversion-focused calls to action throughout
Lead Magnets
Up to 2 lead magnets (opt-in incentives)
Designed to capture qualified leads
Fully integrated with funnels and email sequences
Strategically aligned with ad campaigns
Strategy, Review & Support
Monthly strategy session focused on performance, growth, and scaling
Monthly full review of:
Ad performance
Funnel and email performance
Lead quality and conversion opportunities
Priority access for questions, adjustments, and strategic support
investment:
$800 per month
Minimum commitment: 3 months
Payment via electronic invoice
View payment terms before booking
Ad spend is not included and is paid directly to advertising platforms.
If you’re ready to stop running ads in isolation and start building a system that actually converts, this package gives you the structure to do it right.
Clear tracking. Smart follow-up. Intentional growth.
We’re more than just a marketing agency — we’re your strategic partner in growth. Led by Denali, Willis Creative works hands-on with small businesses to build brands and marketing systems that actually drive results.
With real-world experience and thoughtful strategy, we support everything from websites and social media to paid advertising and optimization, helping your business grow with intention and clarity.