Running ads without a system behind them is where most businesses get stuck.

This package is designed for business owners who are ready to run paid ads intentionally — with the right tracking, follow-up, and strategy in place. Instead of guessing, boosting posts, or hoping for results, this package focuses on building a clear path from ad → lead → conversion.

Everything is structured to support growth, clarity, and smart scaling.

ads, funnels, and follow-up — built to work together

who this package is for

This package is a strong fit if you:

  • Want to run ads that actually lead somewhere

  • Need funnels and email follow-up to support paid traffic

  • Are ready to track performance beyond clicks and impressions

  • Want guidance on what’s working and what to adjust

  • Prefer a focused, data-driven approach to paid growth

what this package really means

This isn’t just ad management — it’s a conversion ecosystem.

Ads, funnels, and email nurturing are built to work together, so leads don’t fall through the cracks. Every piece is tracked, reviewed, and adjusted based on real performance — not assumptions.

Advertising Management

  • Management of up to 3 core advertising campaigns

  • Up to 2 ad groups per campaign, with 2 ad sets per ad group for audience and performance testing

  • Full ad setup, launch, and advanced tracking configuration

  • Ongoing monitoring of leads, bookings, and conversions

  • Weekly performance checks to ensure efficiency

  • Clear, actionable optimization recommendations

  • Ad creative development included (copy and visuals)

  • One filming session per month for local clients

    • Or editing of client-provided video content for clients outside the Richmond, VA area

Email Marketing & Lead Nurturing

  • Email marketing and lead nurturing system setup

  • Up to 8 automated email sequences

  • Up to 4 emails per sequence

  • Designed to nurture leads, re-engage prospects, and drive booked appointments

what is included:

Landing Pages & Funnel Build

  • Up to 3 funnel or landing pages built and optimized

  • Strategically paired with email sequences

  • Clear, conversion-focused calls to action throughout

Lead Magnets

  • Up to 2 lead magnets (opt-in incentives)

  • Designed to capture qualified leads

  • Fully integrated with funnels and email sequences

  • Strategically aligned with ad campaigns

Strategy, Review & Support

  • Monthly strategy session focused on performance, growth, and scaling

  • Monthly full review of:

    • Ad performance

    • Funnel and email performance

    • Lead quality and conversion opportunities

  • Priority access for questions, adjustments, and strategic support

investment:

$800 per month
Minimum commitment: 3 months

  • Payment via electronic invoice

  • View payment terms before booking

Ad spend is not included and is paid directly to advertising platforms.

If you’re ready to stop running ads in isolation and start building a system that actually converts, this package gives you the structure to do it right.

Clear tracking. Smart follow-up. Intentional growth.

A smiling woman with blonde hair, glasses on her head, and red earrings is holding a closed silver MacBook laptop. She is wearing a striped off-the-shoulder dress and is standing indoors in a warmly lit room with large arched windows and wooden paneling.

We’re more than just a marketing agency — we’re your strategic partner in growth. Led by Denali, Willis Creative works hands-on with small businesses to build brands and marketing systems that actually drive results.

With real-world experience and thoughtful strategy, we support everything from websites and social media to paid advertising and optimization, helping your business grow with intention and clarity.

About Willis Creative Marketing & Growth Studio