View of a laptop on a person's lap inside a cafe, showing a website called Willis Creative on the screen, with seating area and chairs in the background.

After 10 years (and still counting) in the restaurant industry I know what it means to get your business out in front of an audience who not only are interested in what you do but also step foot into your store. Visibility is key. Not breaking the bank is preferred. That is where I come in. But, don’t just take me at face value - see what my clients have to say and their results!

Growth Starts Here… But Don’t Take My Word For It.

Case Study: Cheval Artistic

The goal was simple; a new site to capture the beauty of her pieces and a site that is authentic to her. Cheval Artistic had a challenge of creating a website and was looking for someone to create the site of her dreams. After a through conversation about what she was looking for I was able to mock up three different designs. Once she saw the designs, she selected the one she felt most aligned with her and her business and we were off from there. After the site was built out, we went through a couple phases of edits to get the site exactly where she wanted.

Project Date: 2025 + ongoing

Services: Website Development

Homepage of Cheval Artistic Designs website featuring handcrafted furniture, a section about Denise Loy, and a display of various furniture pieces for sale.

Case Study: MABELS

I won’t be shy… this is the restaurant that I have worked for and owned for over 10+ years - but the results speak for themselves. MABELS is a restaurant located in rural central Virginia - in a brick and mortar shopping center. Visibility is key. Growth is Key. Consistency is key. Ads are key.

MABELS needed to grow their following, stay present online and succeed with their ad spend to ensure that they weren’t just throwing money at a wall. That is where I came in. Virality was not the objective but stability.

The strategy for MABELS is to always be consistent and intentional about ad spend, marketing and advertising.

Project Date: 2014 + ongoing

Services: Website Development, Funnels & Ads, Social Media Creation, Marketing Strategy and Development

Screenshot of a professional social media dashboard showing insights, key statistics, and follower demographics, from September 25 to October 22, 2023.
A screenshot of a professional dashboard showing analytics data, including weekly recap, key insights with views and growth percentage, and follower demographics.
Screenshot of social media ad campaign analytics showing maximum reach of 273,303 impressions and 223 page engagement over a one-month period, with performance metrics and demographic options for all users, women, and men.

Meta Ads Results from Q2, Q3 in 2025. Third Picture is of a boosted post and its reach.

Digital screenshot of a campaign overview dashboard showing total spend of $972.12, 81,000 impressions, 1,660 clicks, and 1,550 local actions. It also displays a recommendation progress bar, and a report on search terms with clicks and spend for "restaurants near me," "food near me," "mabel's," "restaurants," and "mabels powhatan."
Screenshot of a digital marketing campaign overview showing total spend, impressions, clicks, and local actions, along with keyword performance data for restaurant-related search terms.

Google Campaign Analytics. Organic Reach.

Screenshot of an analytics dashboard showing website statistics for the last 30 days, including site sessions, total sales, tickets sold, and form submissions, with graphs and growth percentages.
Screenshot of online advertising performance metrics showing reach, clicks, and demographic data, with graphs indicating results over time from September 2022 to October 2025.
Traffic overview report showing site sessions and unique visitors for the year from January 1 to October 23, 2024, with line graph and data comparing current year to previous year.

Website Statistics & Private Ticket Sales at Date in Time

Case Study:
Danielle Leigh Coaching

Danielle Leigh Coaching and I got connected while helping her promote her online free Masterclass. She was running Meta ads and working on tracking conversion rates and improve her funnel. Her funnel hit her goals for sign ups and was able to work on conversion.

Now Danielle Leigh Coaching is a full time marketing strategy + implementation partner. We are working on hitting her 2026 goals for 1:1 clients, social media followers, email marketing lists, and a beta coaching group.

Project Date: 2025 + ongoing

Services: Marketing Strategy + Implementation

“Working with Denali on my Meta ads was such a game-changer. She took something that usually feels confusing and time-consuming and made it feel… easy. Truly. She knows this world inside and out, and she walked me through each step in a way that felt clear, supportive, and incredibly doable. On top of that, she was so kind, patient, and responsive. If you want someone who blends real expertise with a down-to-earth, human approach, I can’t recommend her highly enough.”

- Danielle

Screenshot of analytics showing views, viewers, content interactions, and link clicks over a timeline from December 10 to January 4, with a spike around December 15.

Facebook & Website Analytics for Masterclass Sign Up

Dashboard showing email performance statistics over the last 90 days, including average open rate of 47.09%, average click rate of 4.54%, and total emails sent totaling 1,189. A graph displays recent broadcast performance with data points on recipients, open rate, and click rate.
Screenshot of website analytics data showing metrics including total visits, bounce rate, unique visitors, and page views, with a line graph illustrating visits over a week from December 1, 2025, to January 7, 2026.
Screenshot of an engagement analytics dashboard showing site content views and metrics for various pages, including masterclass sign-up, registration success, and coaching sessions.

Email Marketing Engagement Rates & Website Engagement Statistics

Case Study:
MagniFI Your Life

Coming Soon!

Project Date: 2025 + ongoing

Services: Marketing Strategy + Funnels & Ads

Current & Previous Clients