About Denali Willis

The Founder and CEO behind Willis Creative Marketing & Growth Studio

Hi, I’m Denali Willis — marketer, web designer, creative strategist, and the person behind Willis Creative Marketing. Before I ever built websites or launched digital campaigns for clients, I spent over a decade running restaurants. And not in a casual, “that was a fun part-time job” way — in a this-is-my-life, my-team, my-community kind of way.

Owning a restaurant taught me everything traditional marketing courses don’t: what it feels like to rely on daily foot traffic, how much pressure comes with payroll, how difficult it is to stand out locally, and how hard it is to grow when you’re already stretched thin. I know the real problems business owners face — not the surface-level ones people talk about on podcasts. The actual, gritty pain points that keep owners up at night.

When COVID hit, I learned what it meant to pivot so hard your head spins. My team and I had to rethink everything overnight — marketing, menus, online ordering, systems, communication, community connection. Surviving that season gave me a deep understanding of what it takes to adapt quickly, stay visible, and keep your business alive when the rules change by the hour.

Those lessons shaped how I work today: creatively, strategically, and always with the heartbeat of a real business owner in mind.

How Willis Creative Started

Willis Creative was born after months of applying for marketing roles and realizing something major: I already had the experience, creativity, and resilience that companies were looking for. I wasn’t just a marketer — I was someone who lived the challenges of running a business from the inside and knew how to solve them.

So I stopped waiting for yeses from employers and built my own agency.

Within ten days of announcing Willis Creative, I had a pipeline full of clients — websites, branding, digital ads, funnels, automations, AI schema installs — and suddenly the agency became more than an idea. It turned into a mission: to help business owners show up, get found, and compete online with confidence.

Today, Willis Creative focuses on clean, modern web design, AI-driven search optimization, smart digital ad strategy, funnel building, and high-impact marketing systems that actually work. Not fluff. Not buzzwords. Real solutions for real business problems — because I’ve lived them.

What We Do & Why It Matters

At Willis Creative, we help businesses show up with confidence through strategic, intentional marketing that actually works in the real world. Whether you’re ready to scale or you're navigating tight budgets, we believe you don’t need to spend thousands on ads to make an impact—organic social media can take you farther than you think when your storytelling, consistency, and message are on point.

We build modern websites designed to convert, add AI Schema and strategic SEO so search engines and AI tools understand who you are, and develop digital ads and funnels that nurture your audience instead of overwhelming them. We also create cohesive brand systems, streamlined automations, and growth-focused content strategies that help small businesses stay visible even when life feels chaotic.

What sets us apart is simple: I understand firsthand the real challenges of running a business—including navigating COVID as a restaurant owner—so every strategy we create is built with practicality, resilience, and real-world results in mind. Marketing shouldn’t be overwhelming or financially impossible; sometimes the strongest growth comes from simply showing up consistently and letting your story lead the way.