Why do you use hourly pricing instead of packages?

Hourly pricing gives every client a truly customized experience. You only pay for the exact time and expertise your project requires—nothing more, nothing less. No rigid packages, no wasted deliverables.

Do I need to sign a long-term contract?

No. There are zero contracts or long-term commitments. You can start, pause, or scale your support whenever your business needs change.

How does billing work?

Hours are purchased in 6-hour blocks (with the option to buy more), and work begins once payment is received. You will receive a detailed receipt showing exactly how your hours were used, including each task and the time allocated.

What is the minimum booking requirement?

All work requires a minimum purchase of 6 hours, but clients may purchase multiple 6-hour blocks if they need larger projects or extended support.

What services are included in the hourly rate?

Everything Willis Creative offers—AI strategy, social media, content creation, branding, website builds, automation setup, paid ads, analytics, and more—is included under the $50/hr rate.

Can unused hours roll over to future projects?

Yes. Any unused hours from your purchased block can be applied to future tasks or upcoming projects.

How do I know how many hours my project will take?

We’ll review your goals together and provide a customized estimate before starting so you have a clear idea of how many hours you may need.

What if I need ongoing monthly support?

If you need continuous help, ongoing support is offered in 6-hour increments, billed on a recurring monthly cycle until canceled. Your recurring payment will process on the day of the month that works best for you, and work for each month begins only once payment is received. Each payment is valid for 30 days from the date it is received, and all payments are non-returnable.

How do I get started?

Reach out through the contact form to begin. We’ll discuss your goals, recommend the best starting point, and begin with your first 6-hour block whenever you’re ready.

The #1 Marketing Secret Most Business Owners Don’t Know: Funnels Don’t Have to Be Complicated

Marketing Funnels & Ads

Dec 10

Written By Denali Willis

If you’ve ever tried to sell anything online — a product, a course, a free training, a coaching program — you’ve probably heard the word “funnel” thrown around like confetti.

And honestly?
Most business owners are convinced that funnels are this mysterious, overly technical thing reserved for massive companies or people who live and breathe digital marketing.

But here’s the truth — and it’s one of the biggest secrets in the marketing world:

Marketing funnels are simply the journey your customer takes from not knowing you… to trusting you… to buying from you.
And they do not have to be complicated to be wildly effective.

Somewhere along the way, funnels got bloated. Over-engineered. Packed with tech automations and 12-step email sequences and landing pages stacked on landing pages.

People forgot one very important thing:

✨ Your funnel is not the star of the show. Your customer is.

When businesses lose sight of the customer — who they are, what they need, and how they actually make decisions — the funnel stops working. And worse, it costs you time, money, and your sanity.

At Willis Creative, I’ve seen so many business owners feel overwhelmed because they think they need a funnel that looks like it was built by NASA.
But the funnels that convert the best?
They’re simple. Human. Clear.
They make sense to your customer and they respect how real people make decisions online.

Because when you strip away all the noise, a good marketing funnel is really just:

→ A clear problem you solve
→ A warm path that builds trust
→ A simple invitation to take the next step

That’s it.

Why Simple Funnels Convert Better

Simplicity creates connection.
Connection creates trust.
Trust creates sales.

When your audience gets what you do instantly…
When they feel seen and understood…
When your messaging feels effortless and aligned…
That’s when your funnel starts working for you.

You don’t need 47 automations.
You don’t need seven different offers.
You don’t need a maze of pages.

You need clarity. Consistency. Heart. Strategy.
And yes — simplicity.

The 5 Things You MUST Have in Your Funnel Before Spending a Dollar on Ads

If you’re thinking about running ads — or already boosting posts hoping something magically takes off — please make sure your foundation is in place first. Ads amplify what’s already happening… good or bad.

Here are the five essentials your funnel needs before you spend a single dime:

1. A Clear, Pain-Point-Driven Message

If your customer can’t understand what you do in seven seconds, they’re gone.
Your message should instantly answer:

What problem you solve
Who you solve it for
Why your solution is different

Make it clear. Make it human. Make it speak to the heart.

2. A Landing Page Focused on ONE Action

Too many funnels fall apart because the landing page is chaotic.
Your landing page needs:

One offer
One message
One clear call-to-action

People convert when they’re not confused.

3. Warm-Up Content That Builds Trust

No one buys from a stranger — especially now.
Warm your audience with:

Story-driven posts
Educational value
Behind-the-scenes
Testimonials
“Why this matters” content

Ads don't replace connection — they accelerate it.

4. A Follow-Up System That Feels Natural

Your leads need nurturing, not noise.
Whether it’s:

A 3–5 email sequence
A short nurture flow
A DM welcome message
A personalized thank-you video

Make it warm, welcoming, and real.

5. A Clear Path to the Next Step

Most funnels fail because they leave your customer asking, “What now?”
Your funnel should guide them:

From awareness → to understanding
From understanding → to trust
From trust → to action

People love direction when it’s simple and supportive.

Simplicity Is the New Strategy

Here’s what I want every business owner to know:

You don’t need to overcomplicate your marketing to make it powerful.
You don’t need to be a tech wizard.
You don’t need to spend thousands on ads hoping for magic.

You need a funnel rooted in simplicity, heart, and strategy — something that honors your customer and creates an effortless experience from first touch to final sale.

This is what we do every single day at Willis Creative.
We take the overwhelm out of marketing funnels so you can focus on what you’re actually here to do: serve, teach, create, and grow.

If you want help building a funnel that feels aligned, converts beautifully, and supports your business long-term — I’m here, and I’d love to talk. 💛

Denali Willis